Global Marketing Index, June 2015: Digital and Mobile Continues to Dominate Share of Marketing Budgets

This article summarises the results of June's Global Marketing Index. It observes that global marketing budgets rose for the 28th consecutive month, although budgets for traditional media have been impacted by the growth of digital and mobile.

Digital and Mobile Continues to Dominate Share of Marketing Budgets

World Economics

  • Global marketing budgets rise for 28th consecutive month
  • Traditional Media continue to suffer
  • Staffing growth remains robust

Overview

The Headline Global Marketing Index (G

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