Nestlé: NESCAFE Camera Café

With a phenomenal 12m page views on Chinese video site Youku, Nestlé's Camera Café increased brand favourability by 12% amongst frequent drinkers and purchase intent amongst infrequent coffee drinkers by 9%.

Nestlé: Nescafé Camera Café

The 2010 Warc Prize for Ideas and Evidence was created to identify case studies that demonstrate success against four criteria: strategy, integration, results and innovation. The competition, which was open to entries from any...

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