e-nettet: Outdated Pricing Model

Dialog Factory

Entry Information

Category: Information Technologies
Country where program ran: Denmark
Date program started/ended: April-June 2010

Product Description: e-nettet is is owned by the financial sector in Denmark and among other things provides online documentation that real estate agents, lawyers and banks needs for preparing and completing a real estate sale. e-nettet is an online portal.

Advertiser/Client Name: e-nettet A/S
Media Channels:
Direct Mail
Web Development
Website: www.nyprismodel.dk

Strategy

Marketplace challenge:

e-nettet has historically had almost a monopoly and has been the only vendor able to gather all relevant information in a structured digital form.

e-nettet still has the most advanced tools, but alternatives are now available in some areas.