Freggo: Taste visual representation

Freggo, an up-market ice cream, virtually unknown in the UK, aimed to connect with a market of sophisticated, trendy Londoners.

Freggo: Taste visual representation

OgilvyOne London


Emma de la Fosse - Executive Creative DirectorCharlie Wilson - Executive Creative DirectorRae Stones - CopywriterFiona Sanday - Art DirectorJo Coombs - Business PartnerDominique Bergantino - Business DirectorMichael Alexander - Account ManagerRory Campbell - DesignerCraig Mason - Tech leadDonna Brown - Producer


Greyworld - Digital art


We differentiated an unknown, expensive ice-cream by creating a sampling campaign for the 21st century. Consumers were able...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands