Freggo: Taste visual representation

OgilvyOne London

THE TEAM

Emma de la Fosse - Executive Creative Director
Charlie Wilson - Executive Creative Director
Rae Stones - Copywriter
Fiona Sanday - Art Director
Jo Coombs - Business Partner
Dominique Bergantino - Business Director
Michael Alexander - Account Manager
Rory Campbell - Designer
Craig Mason - Tech lead
Donna Brown - Producer

OTHER CONTRIBUTOR

Greyworld - Digital art

WHAT IS WONDERFUL ABOUT THIS WORK?

We differentiated an unknown, expensive ice-cream by creating a sampling campaign for the 21st century. Consumers were able to see taste... Over 21 days we increased footfall to the store by 350%, weekly sales by 150% and inspired consumer-generated content that continues to be shared.

WHAT DETAILS OF THE STRATEGY MAKE THIS A WINNING ENTRY?