Global Marketing Index, December 2013: Global optimism among marketers remains high
- Headline GMI rises 0.8 points, reflecting stable conditions across all regions
- Global marketing budgets also rise to highest ever index value, suggesting widespread uplift in planned spend
- TV budgets rise for the second consecutive month, reaching an all-time high of 53.9
Marketers’ confidence continued to rise in December, according to data from Warc’s latest Global Marketing Index.
The headline GMI measure – which takes into account marketers’ expectations for trading conditions and staffing levels as well as marketing budgets – rose 0.8 points from 57.8 in November to 58.6 in December’s count. For the second consecutive month, this represents the highest global headline GMI reading since the index began in October 2011.