Geman Society for Nature Conservation (NABU): Nuclear Waste Mail

Leo Burnett Frankfurt

Entry Information

Category: Not-For-Profit
Country where program ran: Germany
Date program started/ended: 11. January 2011

Product Description: The German Society for Nature Conservation is one of the oldest and largest environment associations in Germany. Their objectives are the preservation of habitats and biodiversity, the promotion of sustainability in agriculture, forest management and water supply, as well as to enhance the significance of nature conservation in our society.

Advertiser/Client Name: Geman Society for Nature Conservation (NABU)
Media Channels:
Direct Mail
Website: www.dgeaa.de

Strategy

Marketplace challenge:

In Germany alone, there are 17 active nuclear power plants. In 2010 the government introduced a draft bill to extend the operational lifetime of all plants. This will result in an increase of 370 tons of highly radioactive waste annually. To date, no solution has been found for its disposal.