Opera Mediaworks and comScore: The impact of native mobile video advertising on key brand metrics

This case study describes how Opera Mediaworks and comScore undertook a native video ad effectiveness study in order to provide key best practices for native mobile video.

Opera Mediaworks and comScore: The impact of native mobile video advertising on key brand metrics

Summary

Opera Mediaworks and comScore released a native video ad effectiveness study for auto-playing, in-feed environments from brands, including adidas,...

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