- In the current climate, audiences are experiencing a scarcity of attention, of premium media environments, and the rise of programmatic media buying.
- Context is an emotional primer, conferring engagement, trust, and identification on content that amounts to a powerful effect, with regular newsbrand readers seeing a 12% increase in brand love when shown ads.
- Different platforms offer different strengths: print gains high standout; mobile ads are bold, identifiable, and easily understood; desktop offers more fun, original creative.
- The report asks readers to consider the impact of context on mobile, and building contextual considerations into the planning process,...
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