Cancer Research UK

Campaign details

Company Name: AMV BBDO
Country: United Kingdom
Client name: Cancer Research UK
Entry category: Non-Profit Organizations and Non-Governmental Bodies
Dates run: The Campaign ran from 1/1/2011 to 8/1/2011

Campaign summary

A continuation of the 'living proof' campaign for Cancer Research UK, using real people to tell stories of hope, belief and need for support to beat cancer. 'Couples' brought to life the highs and lows of the cancer journey through the eyes of the loved ones who lived through it too.

Objectives

  • Drive consideration to support Cancer Research UK through the belief that they will prevent more lives from being cut short by cancer and a sense that they need money and support to continue to make their life-saving progress.

Strategy