Time as the unifying metric – time budget studies: a beacon of hope in a multi-media world
Television and Radio Audience Measurement (TRAM) Division, TNS, United Kingdom
STOP ME IF YOU'VE HEARD THIS ONE BEFORE ...
Jose was attempting an around-the-world solo balloon flight when he encountered heavy fog somewhere over Europe and eventually was forced to make an emergency landing in a field, having lost all bearings on his location. Having dusted himself off, he noticed a man sitting on a fence at the side of the field. Jose ran up to the man ...
“Excuse me kind Sir, can you tell me where I am?”
“You are in a field.”
“I know I am in a field but where?”
“Well, you 're in a field exactly 0.25 km squared in size.”