Marketing budgets - the money puzzle

Roderick White

The Admap report for November 2006 contains a number of articles relating to communications and marketing budgeting and budget allocation. In his introduction, Roderick White, Admap's editor, addresses the key thorny issues, outlines current methodologies and thinking, and points out that there are no new, easy or certain solutions.

What else does this article talk about?

  • Marketing budgets
  • Media & communications budgets
  • Integration strategy

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