United Nations High Commissioner for Refugees: 1 is too many

Campaign details

Company Name: Young & Rubicam Group Geneva
Country: Switzerland
Client name: United Nations High Commissioner for Refugees
Entry category: Non-Profit Organizations and Non-Governmental Bodies
Dates run: The Campaign ran from 20/6/2011 to 20/7/2011

Campaign summary

There are over 43 million refugees in the world. Yet most people either don't know or don't care. UNHCR is the UN refugee agency and needed the public to start thinking about this humanitarian crisis and empathise with refugees and their plight.

Research showed people can't relate to the plight of millions however, they can relate to individuals. We had to make it personal with individual stories that highlight their plight, focusing on one person and the difference that one person can make.

Objectives