Trends Snapshot: The rise of mobile messaging apps

This Trend Snapshot includes:

Trend overview

Mobile messaging apps have rapidly become a vibrant part of the digital ecosystem, with user numbers expected to hit two billion worldwide by the end of 2014. These tools – which let users share a diverse array of content from text to photos, videos and 'stickers' – are especially popular in emerging markets and among teens, who frequently prefer them to social platforms like Facebook and Twitter.