Speed Read - Marketing to the Aging Consumer: The secrets to building an age friendly business

Population aging is driving a major demographic shift and is creating unprecedented challenges and opportunities for brands and advertisers.

Marketing to the Aging Consumer: The secrets to building an age friendly business

Dick Stroud and Kim Walker, Palgrave Macmillan (2013) (view on Amazon)

Introduction

There are over 1.5bn over-50s in the world, and increased life expectancy is driving a major,...