iButterfly: Turning the sky into a canvas

Alice Lee

Campaign details

Brand owner: Dentsu Media Hong Kong
Agency: Dentsu Media Hong Kong Limited
Brand: iButterfly
Country: China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, Thailand, Vietnam
Channels used: Events and experiential, Internet – display, Magazines – consumer, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store media, Social media, Television, Word of mouth and viral
Media budget: Up to 500k

Executive summary

Asians are crazy about freebies and savings. While traditional coupons add no extra value to brands, iButterfly is developed to make this dull, unexciting and quite frankly so-five-decades-ago pastime a fun and engaging, win-win process for both marketers and consumers.

iButterfly is an extraordinary new mobile platform that leverages Asia's love affair with cutting-edge technologies, turning virtual butterflies into useable coupons. Being the region's first true marketing app of its kind, iButterfly is far more than just a digitalized coupon platform. It makes keeping and exchanging coupons more enjoyable than ever before for millions of shoppers Asia-wide. Best of all, it's also easily customizable for every advertiser.