iButterfly: Turning the sky into a canvas
Brand owner: Dentsu Media Hong Kong
Agency: Dentsu Media Hong Kong Limited
Country: China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, Thailand, Vietnam
Channels used: Events and experiential, Internet – display, Magazines – consumer, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store media, Social media, Television, Word of mouth and viral
Media budget: Up to 500k
Asians are crazy about freebies and savings. While traditional coupons add no extra value to brands, iButterfly is developed to make this dull, unexciting and quite frankly so-five-decades-ago pastime a fun and engaging, win-win process for both marketers and consumers.
iButterfly is an extraordinary new mobile platform that leverages Asia's love affair with cutting-edge technologies, turning virtual butterflies into useable coupons. Being the region's first true marketing app of its kind, iButterfly is far more than just a digitalized coupon platform. It makes keeping and exchanging coupons more enjoyable than ever before for millions of shoppers Asia-wide. Best of all, it's also easily customizable for every advertiser.