Faculdade Anhanguera: Web Video Call Anhanguera

OgilvyOne

ENTRY INFORMATION

Category: Business and Consumer Services
Country where program ran: Brazil
Date program started/ended: 22nd September - 26th October 2008

Product Description: Draw young people's attention in face of aggressive competition, during the most important time of the year for the university market: the admission exams.

Advertiser/Client Name: Faculdade Anhanguera
Media Channels: Mobile
Other
Website: http://www.shakemelikeascroll.com/anhanguera

STRATEGY

Marketplace Challenge:

In Brazil, the university market has become increasingly more aggressive by new players joining the market and also by the offer of new educational models, such as distance education, among others. Anhanguera is one of the biggest education institutions in Latin America in terms of numbers of students - more than 600,000 - and its mission is to promote social inclusion for young people making admission at university more accessible for them. In Brazil, private universities carry out an admission process called Vestibular, during a time of the year in which competition is very aggressive. To make Anhanguera stand out and generate new leads, we worked on media convergence to draw the target's attention in an interactive and innovative way.