The pivot to passive: The waning hold of consumer control and the shift from screens to sensors

J Walker Smith

This article describes a major shift in consumer behaviour driven by the rise of the 'internet of things', which is making consumers more passive.

The pivot to passive: The waning hold of consumer control and the shift from screens to sensors

J Walker Smith The Futures Company

The pivot to passive is the future of consumer digital technology, and with it will come a consumer marketplace more like the...

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