Dark matter: Measuring readership in a multi-platform age

This report, from the biennial Print & Digital Research Forum Symposium, summarises proceedings from a three-day event focused on the methods and challenges of measuring print and digital audiences in an era of multi- and cross-platform media consumption.

Dark matter: Measuring readership in a multi-platform age

Manfred MareckResearch Marketing

In his keynote speech to the Print & Digital Research Forum Symposium 2013(the biennial conference supported by Kantar and Ipsos, and formerly known as the Worldwide...

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