Innovative online research - The US presidential campaign of Barack Obama case study

Ron Riley

This case study describes an online qualitative research project that used innovative study design, interviewing technologies (multimedia interviewing, mobile research), and voice analysis in an effort to refine public policy for the U.S.

Innovative online research – The US presidential campaign of Barack Obama case study

Ron RileyInnovation River, United States

STUDY BACKGROUND

Where agreement seems to exist, is this evidence of genuine consensus? Not always. Often, it is closer to...

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