Global marketing activity buoyant and rising in January
World Economics
- Marketing budgets rise for 25th month
- Trading conditions strong and improving
- Rapid growth in Digital and Mobile
Overview
The Headline Global Marketing Index (GMI) for January registered a value of 57.7, up by 2.6 on its value the previous month. This indicates that panellists throughout the world are experiencing strong and rising business activity. This pattern was seen in each constituent region. The Headline Index reached 58.1 in Europe, up by 1.6 on December, 58.5 in the Asia-Pacific up by 1.5 and 57.3 in the Americas, up by 4.1.