Marketing Values: Rising To The No Logo Challenge

This article discusses the current backlash against marketing, as exemplified by the popularity of Naomi Klein's best-selling book, 'No Logo'.

Marketing Values: Rising to the No Logo Challenge

Paul Marsden, University of Sussex and Brand Genetics

Recent rumours of the death of marketing and the demise of the brand may have been somewhat exaggerated. Nevertheless, few marketers would disput, the anti-branding bible and bestseller, is but a symptom of an emerging chapter of consumerism that is antagonistic, or at least indifferent, to the marketing machine.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands