Landor's 2010 trends forecast: Market trends and their impact on brands (Landor Perspectives 2010)

Mich Bergesen, Alex Do, Peter Knapp, Jason Little, Russ Meyer, Susan Nelson, Scott Osman, Lulu Raghavan and Luc Speisser

Nine of Landor Associate's branding experts predict marketing trends in a range of areas and sectors, including financial services, social media, airlines, design, green marketing, consumer spending, corporate social responsibility, hospitality and food and beverages.

Landor's 2010 trends forecast: Market trends and their impact on brands

Josey Duncan Lee, Mich Bergesen, Alex Do, Peter Knapp, Jason Little, Russ Meyer, Susan Nelson, Scott Osman, Lulu Raghavan and Luc Speisser

In 2009, bling-bling officially conceded to bargain bin. Companies began touting chic “recessionista” style, and we gathered around the family dinner table to celebrate our return to basics. Sobered and shaken, we said goodbye to copious credit and settled into the careful- with-case lifestyle.

Even if 2010 ushers the flush times back in, the lessons we've learned from financial necessity are here to stay. So what's next?...

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