Marketing in the age of fragmentation

This article argues that data will become the primary currency of future marketing strategy and that marketers should deploy data to create seamless brand experiences that function across all delivery channels.

Marketing in the age of fragmentation

Scott SymondsAKQA

In an era when they're bombarded with choice and empowered with control, consumers must be given increased relevancy and value. For marketers, it will be data, reduced to its most fundamental elements...