Axe: Do It Dude!
Massimiliano la Franca
Campaign details
Brand owner: UnileverAgency: Lowe – OpenBrand: AxeCountry: ThailandChannels used: Online video, Social mediaMedia budget: Up to 500k
Executive summary
This is about 'Do It Dude', a unique social media campaign developed by Axe to increase the level of active engagement of its fans, both online and offline.
The objective is to demonstrate how an already-famous and loved brand can further involve its consumers through social media by giving them something fun and meaningful to do.
Axe 'Do It Dude' proves...