Branding lessons from prize winning Canadian campaigns 2012: Part I

Go to Part II and Part III, or read the complete notes.

Introduction

Each year I update these Crossover Notes, and it's that time again. If you've read this cover note before, you can skip it. If not, it's worth a quick read.

My career started with a seven year sentence in brand management at Procter & Gamble. Then I clambered up the ladder at O&M, becoming President and later Vice Chairman, all of this in Toronto. Then I set up as a consultant.