Promote Iceland: Honorary Islander - Changing the seasonality of a country

The Brooklyn Brothers London

Advertiser: Promote Iceland
Brand: Promote Iceland
Country: United Kingdom

Objectives

INSPIRED BY ICELAND: THE BIRTH OF A MOVEMENT

Back In May 2010, the Inspired by Iceland campaign created a movement of Icelanders, tourists and friends of Iceland to help save a country that had been pushed to the brink by the Eyjafjallajökull volcanic explosion.

The campaign inspired thousands of Icelanders to spread messages around the world about Iceland, telling people that Iceland was safe to visit and open for their tourist business. The Inspired by Iceland movement caught the imagination of people globally, helping create an immediate uplift in summer travel to Iceland with tourism actually growing 0.6%1 versus the previous year.