Product Placement - The right place? The right time?

Roderick White

In his introduction to this Admap's report on Product Placement, Roderick White looks at the implications of the EU directive permitting paid placement on TV in Europe - and the booming interest in it elsewhere. He considers the key questions that this advertising channel prompts, such as whether it works, how it works, and how it can be evaluated.

Other articles featured in this Admap April 2006 report on Product Placement:

  • What else does this article talk about?

    • Product placement

    WARC’s coverage is unrivalled – grouping articles, case studies and research around 100 different marketing topics, arranged across 11 themes.

    What do I get with WARC?

    • 65,000+ articles covering the full spectrum of marketing communications.
    • Including over 12,000 effectiveness case studies revealing the campaign strategies of the world's leading brands to help maximize ROI.
    • Best practice guides that explain the how and why of marketing challenges to stay ahead of the ever-changing marketing landscape.
    • Marketing intelligence, trend reports, brand profiles and event reports to give your brand clear competitive advantage.