Movies via social media - Warner Brothers partners with Facebook

Background

Last week Warner Bros Entertainment announced that it will begin renting and ultimately selling films through Facebook. The announcement is a first from a movie studio and marks a major new initiative by Facebook to further monetize its rapidly growing social network. Furthermore, the deal represents an escalating battle amongst various brands to become the film and TV distribution companies of the future.

Details

The new rental service is only available in the USA. Additional markets will be added over time. The pricing model is very similar to Apple’s previously negotiated relationships with other film companies; movie rentals will cost around $3.00 or 30 Facebook credits and last 48 hours. Purchases are speculated to run around $10.00. Facebook will take roughly 30% of these transactions. Warner Bros is slowly releasing films on to Facebook, starting with “The Dark Knight” and growing with additional titles over time.