Movies via social media - Warner Brothers partners with Facebook
Background
Last week Warner Bros Entertainment announced that it will begin renting and ultimately selling films through Facebook. The announcement is a first from a movie studio and marks a major new initiative by Facebook to further monetize its rapidly growing social network. Furthermore, the deal represents an escalating battle amongst various brands to become the film and TV distribution companies of the future.
Details
The new rental service is only available in the USA. Additional markets will be added over time. The pricing model is very similar to Apple’s...