Edinburgh First rebrand

Agency: Tsuko
Client: Edinburgh First (The University of Edinburgh)
Category: Corporate/ Brand Identity, Design and implementation costs under £100,000

'A major contributing factor in the recent success of Edinburgh First has been our re-brand. We have clarified our direction and established clear market positioning with targeted audience-led communications tailored to confidently communicate our vast range of products to many differing markets.' - Kirsty Hay, Marketing Manager, Edinburgh First

Executive summary

Edinburgh First. Is it the local buses? A council initiative? A tourism operator or visitor attraction? No, its actually the University of Edinburgh's commercial accommodation and events offer!