Naming a brand takes time. A brand name communicates identity and requires thorough preparation as it is a valuable strategic investment for a business. Approaching the brand naming process with an effective strategy can produce a brand name that is a solid foundation for differentiation from competitors and long-term success.
Definition
Brand naming is the process of generating and selecting a name for a product, service or range of products and services, especially a trademark.
Key insights
1. “Feminine” brand names tend to be an advantage
“Feminine” brand names tend to be longer, are more likely to end in a...