Content & Partners

Warc is a comprehensive and international service that includes the latest industry thinking, award-winning effectiveness case studies and rigorous research in the fast-moving communications world. We have three main sources of content

  • The first is the material produced by Warc's dedicated researchers and correspondents worldwide.
  • We also showcase content from over 50 leading partners around the world including: the IPA, Account Planning Group, Effie Worldwide, ESOMAR, Euromonitor and Futures Company/Yankelovich.
  • The third source is the publications that we produce with other organisations, including Market Leader, the Journal of Advertising Research, International Journal of Advertising and the International Journal of Market Research.

On warc.com, we provide:

  • Thousands of prize-winning effectiveness case studies from major markets including North America, the UK, mainland Europe and Australia, India and China.
  • Articles, Warc Briefings and Best Practice guides that combine clear thinking, historical and future trends and practical tips on marketing strategy and implementation.
  • Market intelligence, including advertising spend forecasts, profiles of major brand owners and in-depth conference reports that give you a ringside seat to the industry's top events.
  • Email updates, including a daily news and analysis email, to keep you on top of key industry trends and aware of the new content continually added to Warc's service.