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What’s on Warc

Honda Civic: Psicodriving

Honda Civic

Learn how Honda used a branded TV mini-series to reach affluent 'Kidult' men.

By addressing the target in a humorous way, Honda cut through advertising clutter to grow awareness and purchase consideration.

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Nine new 'paths to purpose'

Learn how to re-engage green-weary consumers with better CSR messaging.

By moving on from explicit claims about green credentials, brands can meet consumers by empowering them with easy solutions.

DOWNLOAD EVENT REPORT More Event Reports

Haptic tech

Haptic tech

Find out more about how brands are employing sensory marketing.

Learn how technology can deliver more immersive and enveloping brand experiences.

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Mobile & Tablets

To reach consumers on the go, head to our Mobile & Tablets Topic Page.

Find articles, research and case studies showcasing best use of mobile devices.

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Warc Webinars: Get smarter faster

We present regular webinars with the industry's smartest thinkers.

Neuroscience, innovation, strategy and mobile are just some of the topics covered.

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