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What’s on Warc

McDonald's: Coin Hunters

McDonald's

Find out how the quick service restaurant introduced a virtual currency in Denmark.

Digital "Coins" embedded in ads could be collected with a smartphone and exchanged for offers, delivering increased sales.

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The end of lifestage marketing?

Marks & Spencer

Rethink targeting strategies, as people's life journeys become more complex.

Marketers are often guilty of stereotyping different age groups and risk alienating their core target audiences.

DOWNLOAD EVENT REPORT More Event Reports

Growth hacking

growth hacking

Find out how brands are blending marketing and coding to build a customer base.

Growth hacking delivers the ability to scale marketing with growth while on small budgets, used by start-ups and established brands.

DOWNLOAD SAMPLE REPORT More Trend Reports

Brand Launches

When creating a new brand or refreshing an old one, visit our Brand Launches Topic Page.

Find articles, research and case studies showcasing successful launches.

BROWSE TOPIC PAGE More Topic Pages

Warc Webinars: Get smarter faster

We present regular webinars with the industry's smartest thinkers.

Neuroscience, innovation, strategy and mobile are just some of the topics covered.

WATCH WARC WEBINARS More Warc Webinars

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