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What’s on Warc

Optus: Clever Buoy

Optus Clever Buoy

Learn how an ocean buoy that warned of shark attacks boosted cultural relevancy.

With Clever Buoy, the mobile provider demonstrated the value and capability of its network and earned media coverage.

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Sense and sensibility

Diageo whiskey

Learn how marketers can engage emotions and the five senses and why they should.

Diageo research has found a 20% increase in whisky enjoyment depending on the colours, smells and shapes in the environment.

DOWNLOAD THE REPORT More Event Reports

Toolkit 2015

Toolkit 2015

How the world's smartest brands are responding to six key challenges in 2015.

Warc's Toolkit uses the latest ideas, research, data and cases to prepare marketers for the year ahead.

ACCESS REPORT More Trend Reports

Segmentation

Segmentation

Before targeting specific demographics, visit our Segementation Topic Page.

Find articles, research and case studies on identifying and serving consumer cohorts.

BROWSE TOPIC PAGE More Topic Pages

Warc Webinars: Get smarter faster

We present regular webinars with the industry's smartest thinkers.

Neuroscience, innovation, strategy and mobile are just some of the topics covered.

WATCH WARC WEBINARS More Warc Webinars

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