Other Highlights

Read Warc
World Ad Trends
Read Warc's report on adspend in 60+ countries
Integrating design with business aims
DEA 2009
Integrating design with business aims
Proving big effects from small budgets
IPA Awards 2009
Proving big effects from small budgets

News Headlines

P&G targets "leadership level" marketing spend

Coke aims for growth in China

Apple, Google most influential brands in UK

IBM, Microsoft turn to the web for advertising insights

Mobile set for growth in Asia Pacific

Quotes & Speeches

"Advertising reflects the mores of society, but it does not influence them."
David Ogilvy, advertising pioneer and founder of Ogilvy Group, published in the Quotebank

Case Studies & Articles

The need to select, prepare and present
Research à la carte
The need to select, prepare and present
Normalising sex by redefining the brand
Durex
Normalising sex by redefining the brand
Tummler looks at a new emerging trend
Mission statements
Tummler looks at a new emerging trend
How mobility is changing work trends
The future of work
How mobility is changing work trends
Key questions and ways to measure
Rating innovation
Key questions and ways to measure
Building a household cleaning brand
'Method' marketing
Building a household cleaning brand

Conference Reports

Predictions for the future of the industry
Marketing Society
Predictions for the future of the industry
Research must start a new era of listening
IJMR Methods Forum
Research must start a new era of listening
Liodice lays down a new constitution
Masters of Marketing
Liodice lays down
a new constitution
Social media strategy from Pepsi and CNN
ad:tech New York
Social media strategy from Pepsi and CNN

Best Practice Papers

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