David Grebert, Director, Brand Building Integrated Communication, Procter & Gamble
Leveraging cultural tensions to drive brand growth
15th December 2015
Attention hacking in an ADD economy with Faris Yakob
16th December 2015
How brands grow Part 2
21st January 2016
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Arguably the most talented footballer of his generation, George Best was only 27 when he quit, leaving him free to pursue his other interests – namely drinking, gambling and glamorous women.
A room service waiter delivering George a bottle of vintage champagne, observed George with Miss World and piles of money, and asked, "So tell me now George… where did it all go wrong?"
Learn how the mobile network promoted a new free roaming policy to grow its customer base.
By encouraging customers to share photos from their holidays online, the network reached an all-time-high market share.
Byron Sharp considers the response to his influential book How Brands Grow.
Marketers have ignored the need to reach beyond heavier category buyers to lighter buyers to successfully grow a brand.
Find out about 'buy buttons', which are making it easier for people to buy products quickly.
They help close the loop between discovery and purchase by allowing immediate purchases within the site they are browsing.
If you are considering using mobile channels, visit our Mobile & Tablets Topic Page.
Find articles, research and case studies showcasing insights on using mobiles and tablets as media channel.
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Neuroscience, innovation, strategy and mobile are just some of the topics covered.
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