Cannes Creative Effectiveness Lions case studies
The Cannes Lions International Festival of Creativity (formerly known as the International Advertising Festival) is the world's biggest celebration of creativity in communications.
As the most prestigious international annual advertising and communication awards, over 24,000 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative film, print, outdoor, interactive, radio, design, sales promotion & activation and integrated advertising, as well as the best media, direct marketing, PR, titanium and creative effectiveness ideas.
The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 8,000 delegates from 95 countries attend seven days of exhibitions, screenings, as well as over 50 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.
The Cannes Creative Effectiveness Lions
Warc is the official Knowledge Partner of the Cannes Creative Effectiveness Lions.
The Creative Effectiveness Lions seek to reward big ideas that have delivered measurable returns on investment. Only practitioners that have already demonstrated creative excellence by winning or being shortlisted for a Lion are eligible to enter the Creative Effectiveness Lions by submitting written evidence of the payback from their Lion-winning campaigns.