Events on the recession, digital media, brand-building and media measurement provided the most downloaded Warc conference reports over the last 12 months.
A write-up of the Future Foundation's Dynamics of the Downturn event was the most popular single report.
It was followed in the list by dispatches from Warc's own Media Research event, the New York-based Digital Media and Pricing Summit and Marketing Week's Insight Seminar.
Also featured were Esomar's WM3 Conference in Stockholm and the US Association of National Advertisers' Brand-Building in Tough Times event.
Warc has a full schedule of events it will be reporting on in 2010 – including our own Measuring Advertising Performance event in March. For a list of marketing events, see our event listings guide here.
A write-up of the Future Foundation's Dynamics of the Downturn event was the most popular single report.
It was followed in the list by dispatches from Warc's own Media Research event, the New York-based Digital Media and Pricing Summit and Marketing Week's Insight Seminar.
Also featured were Esomar's WM3 Conference in Stockholm and the US Association of National Advertisers' Brand-Building in Tough Times event.
Warc has a full schedule of events it will be reporting on in 2010 – including our own Measuring Advertising Performance event in March. For a list of marketing events, see our event listings guide here.
Data sourced from Warc
