Event Listings
| Event Listings details conferences produced by WARC, as well as events run by its many partner organisations worldwide. Places can be booked online for all WARC events. Further details for other events are available direct from the organisers. May Latin America 2008 (ESOMAR) 11 - 14 May, 2008 Mexico City Mexico In the Global Market research Industry, Latin America is the fastest growing region, punching well above US1 billion (source: ESOMAR Global Market research 2007).. The region is becoming a protagonist in the centre of the globalisation process. along side china and India it is set to keep on growing during the next period turning the crisis of the recent past into an opportunity for development. We are witnessing a new paradigm: Latin America with all its idiosyncrasies and ambiguities is going through a mind shift where success is considered a real possibility. Our conference in Mexico City explores this paradigm shift from three angles: globalisation as a reality–localisation as an opportunity; thriving in the paradox; and catching up with innovation.
 FutureFlash.2 (ICA) 15 May, 2008 Niagara-on-the-Lake, Ontario Canada The Institute of Communication Agencies will be holding FUTUREFLASH 2, its second annual leadership forum for agency leaders – a conference aimed at examining the most important and relevant issues facing our industry today.
Education Conference (EACA) 16 - 17 May, 2008 Ecole Supérieure de Publicité, Paris France The future of communications agencies lies in the hands of its future recruits. This conference aims to bring together all the key players of the European commercial communications scene to discuss the trends affecting the industry and the necessary adaptation of the academic world. This year’s conference will address key questions such as: how can business-academia partnerships be created or reinforced; what are the industry’s current trends and their potential impact on students’ future careers; how to create a balanced and updated curriculum; how to enhance students’ creativity. Two sessions will also be dedicated to exchanges of best practice and cross-cultural dialogues.
2008 AMA Strategic Marketing Conference (AMA) 19 - 21 May, 2008 Hyatt Boston USA It is an exciting yet scary time to be a marketer. On one hand there are new (and more innovative) competitors entering virtually every market, marketing is everywhere and constantly changing, there has been a breakdown of traditional media, and resources are becoming increasingly scarce. On the other hand, Web 2.0 has created new opportunities, we are consuming more media, and customers are engaging at unprecedented levels in new and exciting ways. This event aims to provide the latest cutting-edge thinking in the field of innovation from both academics and practitioners, and provide an end-to-end overview of the innovation process to help make innovation part of overall business strategy and a company’s DNA.
Annual Conference for Catalog and Multichannel Merchants (DMA) 19 - 22 May, 2008 Orlando, FL USA Whether you sell to consumers or businesses, whether you are big or small, or whether you are a traditional catalog company, a brick-and-mortar store, or a web merchant, business models are changing at lightning speed. Marketing channels, customer demands, merchandising, and branding strategies and tactics have never been so complex. Maximizing and optimizing all your channels is a huge challenge, customers and prospects are demanding control, and developing a clear brand position and message is vital. This conference aims to provide new information on achieving all of these aims.
Sponsorship Marketing 2008 (WARC) 22 May, 2008 London UK Sponsorship can be the most inspiring of all marketing disciplines and the most transformative. It can also be one of the most unaccountable and unfocused. As sponsorship continues to move towards a more mature, strategically-based discipline, the brand association with the sponsorship property – the content – becomes more crucial. This conference will close with an examination of a developing sponsorship approach – the origination of events and content by advertisers to provide the right associations and targeted marketing opportunities.
Marketing & Public Policy (AMA) 29 - 31 May, 2008 The Loews Philadelphia Hotel,Philadelphia USA The Marketing and Public Policy Conference provides the forum by which many constituencies present and discuss the cutting-edge public policy issues of our day. It will allow delegates to learn how public policy and social marketing initiatives may be affected by changes in leadership, and how these programs and plans may evolve in the future. It will also assess how "new" policy directives may impact anti-trust policy, competition, regulatory agencies, governmental interventions in the marketplace, and social and not-for-profit marketing initiatives, and consider how technology such as the internet may impact populations that vary in their vulnerability to these marketplace interventions.
2008 Integrated Marketing Conference (ANA) 29 May, 2008 Grand Hyatt New York USA For the second year in a row, integrated marketing ranks as the top concern among client-side marketers according to an ANA poll. The development of new communications and the evolution of traditional communications have shifted power from the marketer to the consumer. This shift has created enormous opportunities, including marketers' ability to better target their customers. However, the explosion of choice has also complicated the lives and practices of marketers, creating massive challenges for effective integration. Key issues include 1) optimizing the marketing mix 2) integrating messages across the marketing spectrum 3) managing multiple communications partners and 4) measurement of the effectiveness of each medium individually and the mix as a whole. The ANA Integrated Marketing Conference will help provide insight and best practices for the effective management of integrated marketing.
June WM3 2008 (ESOMAR) 1 - 4 June, 2008 Budapest Hungary WM3 2008 is ESOMAR’s annual event to discuss and debate the opportunities and issues facing advertisers, media owners and researchers from around the world in the area of multimedia measurement.
AAF National Conference 2008 (AAF) 8 - 10 June, 2008 Hyatt Regency Atlanta, Ga. USA This must-attend conference brings together 1,000 advertising professionals from all facets of the industry, including advertisers, ad agencies and media, to resolve critical business issues. The AAF National Conference 2008 will provide you with of-the-moment advertising solutions that address creativity, digital technologies and new media, areas that are rapidly reshaping the marketing playing field.
DM Days 2008 (DMA) 10 - 12 June, 2008 Jacob K. Javits Convention Center, New York USA This conference aims to provide unparalleled marketing expertise in all facets of direct marketing. It offers dynamic presentations, thought leadership roundtables, focus groups, web usability labs and more, covering the latest strategies and techniques in all aspects of marketing – from eCommerce to multimedia to database marketing.
Innovate 2008 (ESOMAR) 16 - 18 June, 2008 Copenhagen Denmark Everyone is looking for the next best thing: innovation is on top of the agenda for Brand Managers and Product Managers, and there is a constant pressure to innovate, not just through new products, but also through new brands, new positionings, new target groups, new packaging, etc. Innovation is BIG, innovation is HOT, but innovation as a concept is at the risk of becoming something that means 1000 different things to as many different people. In this conference we want to go back to the heart of the matter and explore innovation from two perspectives: research as a powerful driver of innovation for client companies, and innovative developments in the market research industry.
Audience Measurement 3.0 (ARF) 24 - 25 June, 2008 Broadway Millennium Hotel, New York City USA The ARF’s Audience Measurement 3.0 will examine the most urgent industry measurement need – getting out in front of the consumer. The challenge for audience measurement is keeping up with the consumer, not technology. Join us June 24–25 at the Broadway Millennium Hotel in New York City to find out where are the consumers? What are they doing? How? What are the global differences? What tools can we use to track them? Will consumers work with us to help secure measurement?
July Advertising and Consumers 2008 (WARC) 3 July, 2008 Crowne Plaza London The old marketing mindset of ‘control’ has had its day, and The linear communication models broken down – in today’s multi-media world, no brand owner can rely on winning the hearts and minds of an increasingly sophisticated and sceptical audience which continues to fragment, tag, stop, save, share and skip. Emerging in its place is a new mindset of ‘engagement and influence’. This one day conference will equip you with new ways of thinking about consumer behaviour to help you produce communications that engage your target audience and influence their decision-making.
2008 Marketing Accountability Conference (ANA) 13 - 15 July, 2008 Ritz-Carlton, Laguna Niguel, FL USA Formal marketing accountability programs are becoming an accepted business practice among marketers; however dissatisfaction about marketing measurement and internal marketing accountability processes is rampant. At this conference, themed The Road to Marketing Credibility, high level marketers will discuss their successes and failures in driving the accountability of their organization. Topics that will be addressed include: processes required to implement marketing accountability practices; the metrics most commonly used to measure marketing effectiveness; and the importance of cross-functional teams to establish common goals and processes. There will also be interactive workshops in which participants will contribute to solutions to solve the following key obstacles to obtaining a successful culture for marketing accountability.
2008 AMA Nonprofit Marketing Conference (AMA) 14 - 16 July, 2008 Mandarin Oriental, Washington, D.C. USA Every nonprofit has a story, and their marketing teams have to be sure it’s being told, and is engaging the right audience. How are you doing? This conference aims to equip marketers to be more successful conveying these stories, as well as to inspire audiences to action, prove the contribution of marketing, and increase the power of nonprofit brands. Alongside keynotes and workshops, it offers case studies of organizations that are getting it right, and look at how to measure the results of your work.
August Summer Marketing Educators' Conference (AMA) 8 - 11 August, 2008 San Diego USA More than ever, marketing must provide strategic leadership that drives organizational success. This conference will address strategy, global marketing, services, pricing, retail, customer behavior and theory development. Sessions feature leading scholars in these areas and will provide valuable insights and discussion opportunities, as well as special interest group sessions, a variety of competitive paper sessions and academic placement.
September FIPP/ABM International B2b Conference (FIPP) 7 - 9 September, 2008 Roosevelt Hotel, New York City USA Professional media is one of the world‘s most important media sectors - an estimated $250bn medium with magazines at its core, driving both creative and people media. This is a sector which changes year by year. This is a conference to hear and to share what makes this amazing sector keep ticking into the future. The emergence of new technologies and new business models continues to change the way b2b publishers operate, and this event is expected to attract the biggest audience to-date.
2008 Annual Marketing Research Conference (AMA) 14 - 17 September, 2008 Marriott Copley Boston USA This conference will concentrate on the theme of: Refocusing on the Consumer: What are people thinking? It will assess how market researchers can: refocus on the customer in today’s rapidly changing world; refocus on what the data means and break through all the clutter; bring value back to marketing research; close the loop to focus on the end result; and focus on decision making. It will cover key sub-themes including technologies, trends, generations, international and shopper’s insights.
Congress 2008 (ESOMAR) 22 - 25 September, 2008 Montreal, Canada The world is transforming. Each new day presents unexplored terrain and uncharted frontiers. Venturing into these new spaces can be daunting but with knowledge, creativity and experimentation the opportunities for growth are vast. We will explore how research pioneers this new business and societal paradigm, sets the trends and responds with new and better solutions. Congress 2008 wants to challenge the status quo, inviting you to think beyond the here and now, focusing your attention on everything that is cutting edge, innovative, creative, and ‘business unusual’. Enterprise and surprise should be the mood of our congress in Montreal. A word on Montreal: this is a city with a dual personality. It is an exciting mix of European warmth and North American modernity with a history of rich tradition, a mosaic of cultures, and a passion for the future. The city is bubbling with creativity and innovation making it the ideal setting for ESOMAR’s first flagship Annual Congress outside of Europe.
October The Newspaper Outlook Experience (INMA) 1 - 3 October, 2008 Vienna Marriott Hotel Austria Go deeper at INMA's Newspaper Outlook Experience, a unique interactive in Vienna. The conference features longer and more comprehensive presentations and discussions than are normally found at media-industry conferences, and a wealth of real-life, in-depth case studies will illuminate ideas and strategies that will prove invaluable in the coming years.
2008 Frontiers in Service Conference (AMA) 2 - 5 October, 2008 Washington DC USA The conference will highlight the latest thinking in service, particularly those that combine aspects of technology, social science, and business. Among the topics that will be covered are: service marketing; service information technology; service innovation; service science; empirical studies of service; theoretical perspectives on service; service engineering; service design; service productivity; service operations; service human resources; e-service; and customer relationship management.
DMA08 Conference & Exhibition (DMA) 11 - 16 October, 2008 Las Vegas Convention Center, Nevada USA DMA08, the largest gathering of direct marketing professionals, is DMA’s annual conference and exhibition and will be hosted in Las Vegas in 2008. DMA08 will feature more than 150 educational sessions, plus roundtables, case studies, white papers and research reports. DMA08’s exhibit hall will feature more than 500 exhibiting companies covering all aspects of marketing and advertising.
2008 Annual Conference (ANA) 16 - 19 October, 2008 The Ritz-Carlton, Orlando USA The ANA Annual Conference – The Masters of Marketing – is the premiere event for senior marketers and chief marketing officers. The conference offers an opportunity to learn from and engage with the leaders of the industry, the masters, as they build brands, leverage the expanding array of media, make marketing more accountable and improve the quality of their marketing organizations.
Panel Research 2008 (ESOMAR) 21 - 23 October, 2008 Dublin Ireland The research industry is at the edge of a new era where clients and providers are looking for partnerships to invest in the future of business. At the same time, facts are showing us that a decreasing number of clients view online research as a valuable decision-making tool … Has the online panel industry been too absorbed by its own issues and lost perspective? ESOMAR Panel Research 2008 Conference will place the industry in a broader context, exploring and confronting the roles of suppliers, agencies and clients, taking a step forward and creating a positive platform for an industry that is still growing at the fastest rate in the MR industry.
November Symposium for the Marketing of Higher Education (AMA) 16 - 19 November, 2008 Chicago Marriott, Chicago USA This event is aimed at people who market higher education, including administration within admissions, enrolment management, public relations and marketing. It includes more than 30 marketing presentations in four traditional tracks including: marketing research, promotion and advancement, marketing strategy and enrolment development, as well as keynote presentations, afternoon roundtables and advanced marketing sessions.
|   WARC ConferencesBooking now in the WARC Store:Sponsorship Marketing 2008 May 22, 2008  Advertising and Consumers 2008 July 3, 2008   |
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