The Warc Blog

The Warc Blog

Account Planning School: See the winners of the SoBe V Water assignment
 
Posted by: Advertising [Planning] School On The Web
 
Advertising [Planning] School On The Web

The results of the latest assignment from A[P]SOTW – or the Advertising [Planning] School On The Web – are in.

This initiative is run by a team of senior planners from across the world. They post challenges for up-and-coming planners and marketers – or, in fact, anyone with an interest in smart ideas and communications – and have the entries judged by a heavyweight group of marketers and strategy experts. Warc teamed up with the School a few months ago to promote the latest challenge on SoBe V Water.

You can read full feedback from the judges on Andrew Hovells' blog here, here and here.

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Subjects: Marketing, Advertising

25 June 2014 15:18

Account Planning School of the Web 2014: The task
 
Posted by: Advertising [Planning] School On The Web
 
Advertising [Planning] School On The Web

Warc has again teamed up with the APSOTW – or the Advertising Planning School On The Web, to give it is full title.

This excellent initiative, run by a team of senior planners from across the world, poses challenges for up-and-coming planners and marketers. It's a chance to show off your ideas in front of a seriously, seriously senior line-up of judges.

We're lending a hand by carrying and promoting their challenges here on the Warc Blog and hopefully highlighting some of the ideas that come out of them.

More...

Subjects: Marketing, Advertising

28 March 2014 16:34

Kiehl's assignment: The results
 
Posted by: Advertising [Planning] School On The Web
 
Advertising [Planning] School On The Web

The results of the latest assignment from A[P]SOTW – or the Advertising [Planning] School On The Web – are in.

This initiative is run by a team of senior planners from across the world. They post challenges for up-and-coming planners and marketers - or, in fact, anyone with an interest in smart ideas and communications – and have the entries judged by a heavyweight group of marketers and strategy experts. Warc teamed up with the School a few months ago to help promote the challenges.

You can view the previous challenge we helped out with here. Over to Gareth Kay and the feedback from the latest assignment!

More...

Subjects: Marketing, Media

22 July 2013 10:03

A new A[P]SOTW assignment: persuading Kiehl's to invest in communications
 
Posted by: Advertising [Planning] School On The Web
 
Advertising [Planning] School On The Web

Warc has again teamed up with the A[P]SOTW - or the Advertising [Planning] School On The Web to give it is full title.

This excellent initiative, run by a team of senior planners from across the world, poses challenges for up-and-coming planners and marketers. It's a chance to show off your ideas in front of a seriously, seriously senior line-up of judges.

We're lending a hand by carrying and promoting their challenges here on the Warc blog, offering some free content to help people's thinking (see below for that) and hopefully highlighting some of the ideas that come out of them.

(You can view the previous challenge we helped out with here).

Now, over to Gareth Kay and the details of the new assignment...

More...

Subjects: Advertising, Brands

04 June 2013 18:08

H&M basketball shoe assignment: the results
 
Posted by: Advertising [Planning] School On The Web
 
Advertising [Planning] School On The Web

The results of the latest assignment from A[P]SOTW – or the Advertising [Planning] School On The Web – are in.

This excellent initiative is run by a team of senior planners from across the world. They post challenges for up-and-coming planners and marketers - or, in fact, anyone with an interest in smart ideas and communications – and have the entries judged by a heavyweight group of marketers and strategy experts. Warc teamed up with the School a few months ago to help promote the challenges.

The latest challenge was based on a fictional brief from H&M about the launch of a basketball shoe line. However, the brief was deliberately ambiguous and confusing, so entrants had to work out how best to respond. They were asked to give an idea of what they thought the brief meant, develop a strategy to respond, ask five questions of the client, and present it all in a 10- to 25-page PowerPoint presentation.

More...

Subjects: Advertising, Brands

18 December 2012 21:23

Clarity amongst the confusion: A[P]SOTW assignment
 
Posted by: Advertising [Planning] School On The Web
 
Advertising [Planning] School On The Web

Warc has teamed up with the AP[S]OTW - or the Advertising [Planning] School On The Web to give it is full title.

This excellent initiative is run by a team of senior planners from across the world. They post challenges for up-and-coming planners and marketers - or, in fact, anyone with an interest in smart ideas and communications. It's a chance to have your thinking presented to a seriously, seriously senior line-up of judges (plus our own David Tiltman).

We'll be carrying and promoting their challenges here on the Warc blog, and hopefully highlighting some of the ideas that come out of them. So if it sounds like your cup of tea (or there's someone in your team who fits the bill), read on and give it a shot.

More...

Subjects: Marketing, Brands

21 September 2012 10:32

 
 

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