Good morning, 

In the wake of our deep-dive on social media growth, we’re looking at the data behind this week’s bumper tech earnings season: AI, advertising, and heavy investments are key watch words.

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In opinion: Why brands should use data to accurately reflect their values

On the podcast: Marketing Truth #4: Maximize reach to achieve the greatest impact listen on Spotify or Apple

Countdown to Cannes: check out WARC’s Creative Impact hub

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An overview of the latest Q1 2024 earnings from major Big Tech companies.
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Santander has a close relationship with agency group Dentsu, which is proving mutually beneficial as the banking group adopts elements of Japanese business philosophy.
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Adidas says it will be “disciplined” in its release of highly sought after trainer lines in order to keep demand (and therefore prices) high, as the sportswear company delivers better-than-expected results.
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