Athletic Brewing, the non-alcoholic craft beer manufacturer, has tapped into marketing mix models to help find the right balance of growth and profitability.

Why a marketing mix model matters

Rigorously examining budget allocation can help brands better understand how to boost return on investment (ROI) and reduce non-essential spending. Marketing mix models are one way of achieving this objective at a granular level.

• As a seven-year-old company in what has become a fast-growing category, Athletic Brewing faced the challenge of driving growth in a profitable way.
• It partnered with Keen Decision System, an omnichannel marketing mix model provider that also...