Warc Webinar: The scale of mobile and respondent-optimized research

14 January 2014

Hosted by:

Jon Sadow (Product Manager, Google Consumer Surveys)


The scale of mobile & respondent-optimized research (with Google Consumer Surveys)

Equip yourself for the mobile future by leaning from Jon Sadow of Google Consumer Surveys, who uncovers some of the secrets behind mobile and respondent-optimized research. He explains best practice in mobile research, addressing issues such as respondent-friendly question designs, shorter surveys and techniques like modularization.

Related content:

Measuring Up: Impact of mobile and segmentation on respondent behaviour
Aaron Jue and Kristin Luck, ESOMAR: Congress, September 2013

Next Generation Research 2013: The new forces driving MR
Brian Carruthers, Event Reports: Next Generation Research, January 2013

Mobile market research
Jessica Letizia and Mi hui Pak, ARF - Knowledge at Hand, May 2013