Warc Webinar: Asia Strategy


3 December 2013

Panellists:

Tony Harris (Chief Executive, BBDO Guerrero)

David Tiltman (Content Development Director, Warc)

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Asia Strategy – Insights from the winners

Tony Harris and David Tiltman investigate the smartest thinking in Asian marketing drawing on reflections of BBDO Guerrero's Warc Prize for Asian Strategy 2013 Grand Prix winner. Their 'It's More Fun in the Philippines' campaign for the Philippines Department of Tourism, was singled out for showing great insight that delivered powerful but simple creative, and helped to reinvigorate the country's tourism industry. In particular, the case showed how the team behind the campaign had challenged many of the conventions of destination marketing in Asia.

With many lessons to be learned for marketing strategies across the globe and a wide array of sectors, Tony and David will discuss how:

  • Smart strategy can unlock brand growth
  • Global brands are seeking cultural connection
  • Local brands, particularly in India, are catching up fast
  • Social media is taking centre-stage

Related content:

Asia Strategy Report: Explore the smartest thinking in Asian marketing
David Tiltman, Warc Trends, November 2013

It's more fun in the Philippines
Tony Harris, Warc Prize for Asian Strategy, 2013

Warc Prize for Asian Strategy 2013: The view from the outside
Fredrik Sarnblad (SVP, Group Strategy Director, Mullen), Warc Prize for Asian Strategy, 2013

Warc Prize for Asian Strategy 2013: An analysis of entries to the 2013 awards
Warc Prize for Asian Strategy, 2013