MasterCard: Mother's Day powered by the digital and e-commerce engine
Yasser Ismail and Mehdi Elaichouni
Campaign details
Brand: MasterCardBrand owner: MasterCardAgency: Digital Arts NetworkContributing agencies: Carat, McCann, OctagonCountry: Australia, China, Hong Kong, India, SingaporeIndustry: Banks, credit cards, loans, Financial services (general)Channels used: Internet - display, Social media, Sponsorship - media, Word of mouth, advocacyMedia budget: Up to $500k
Executive Summary
Mother's Day is a very popular gifting period in the APAC region. Insights have shown that there is an increase in spending during the weeks...