Vialand Theme Park: King Kong in Istanbul
Zuhre A. Erdogan
Campaign details
Brand owner: VialandAgency: Tribal Worldwide IstanbulBrand: Vialand Theme ParkCountry: Turkey
Executive summary
Turkey is not very rich in terms of theme parks or open-air entertainment playgrounds. When Vialand was announced, it created a real buzz that finally a metropolis like Istanbul would have the theme park it deserved. In order to position the brand as the unique theme park of Turkey, we had to pick a unique brand attribute that would help the brand cut through the clutter of social media....