Sport England: This Girl Can
Daniel West
Campaign details
Brand owner: Sport EnglandLead agency: FCB InfernoContributing agency: Carat Media, Blue RubiconBrand: Sport EnglandCountry: United KingdomIndustry: Government, social policy, Public healthChannels used: Cinema, Content marketing, Earned media, buzz, Events and experiential, Internet - display, Internet - microsites, Internet - search, Mobile and apps, Newspapers, Online video, Outdoor, out-of-home, Public relations, Social media, Television, Word of mouth, advocacyMedia budget: 10 - 20 million
Executive summary
This case study describes how Sport England tackled women's embarrassment over exercising...