Nokia Philippines: Nokianatics
Faith Salazar
Campaign details
Brand owner: Nokia PhilippinesAgency: Wunderman ManilaBrand: NokiaCountry: The Philippines
Executive summary
There was lots to be excited about Nokia – smartphone releases, camera innovations and other features. The problem was no one was talking about it, online or offline. People were excited about the iPhone 4S or impatiently waiting for yet another supposed iPhone killer, the Samsung Galaxy S4. Nokia just wasn't cool any more.
Wunderman Manila turned a dormant community with minimal ATL and media support into engaged and active fans who became brand evangelists...