Nissan North America: Winter adventures in the 2013 Nissan Pathfinder
Madelyn Dow
Campaign details
Brand owner: NissanAgency: Zócalo GroupBrand: Nissan North AmericaCountry: The United States
Executive summary
As one of Nissan's foundational vehicles in popularity, sales and segment leadership, the Pathfinder has set the bar high for more than a quarter of a century. But as the previous-generation Pathfinder entered its seventh year in the market in 2012, sales were beginning to dwindle. Nissan wanted to evolve to meet the changing needs of its owners, while remaining true to the Pathfinder's origins as...