Listen to the signal not the noise; purpose initiatives are moving forward, just more quietly

Phillip Haid and Caleigh Farrell

Examines the state of corporate purpose efforts, particularly concerning sustainability, and how they are currently moving forward.

Chances are, over the last year, you’ve encountered a headline like “The latest dirty word in corporate America: ESG” or “The culture war is coming for your 401(k)”. Suddenly you could find a fresh – and mostly not positive – take on purpose, sustainability, and/or ESG everywhere. This is in large part (no) thanks to a calculated attack on “woke business” from a small, but very vocal, group of the political right, especially felt in some markets like the US.

Over the same period, there’s been a growing body of evidence that suggests even the most...

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