- Tech is becoming increasingly effective as a support to develop creative ideas.
- Experiences amplified by PR and influencers can drive cultural impact such as KMSZ’s DNA-testing lollipop.
- Among this year’s winners were brands that tackled apparently mundane briefs through agile, short-term initiatives, applying challenger thinking to lower funnel activities.
- Grand Prix winner Nike showed how brands can reap the commercial benefits of standing up for issues that matter to their consumers and are true to their business....
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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