Nike: Risk everything
Brand: Nike
Lead Agency: Wieden+Kennedy
Year: 2014
This case study by Wieden+Kennedy is an innovative social and mobile campaign that centers around a global sporting event for Nike, Inc., the American multinational corporation and world's leading designer, marketer and distributor of athletic apparel. Combining influencer and content marketing with product placement, a mobile app and integrating it all into the 2014 FIFA World Cup storyline starring well-known football players from national teams and clubs, the campaign emphasized "risk everything" — taking every dangerous life-or-death chance to succeed and outshine your rivals. For Nike, it...