Campaign details
Brand: McDonald's Brand owner: Hardcastle Restaurants Entrant company: DDB Mudra Group Idea creation: DDB Mudra Group Mumbai Market: India Sector: Restaurants & takeaways Media channels: Online video, Mobile & apps, Programmatic display, Sales promotion, Social media, Video on demand Budget: Up to 500k
Executive summary
Sometimes you need distance to then see things clearly.
In moving away from families, a decade ago, McDonald’s India sought relevance with youth, and accelerated penetration via the low-price snacking occasion. In doing so, McDonald’s...